August VOX

August 18, 2016
5:30-7:30pm

Sprint Accelerator
210 W. 19th Terrace
Kansas City, MO 64108


Let’s Talk about Press, Baby!

 

RSVP_buttonLet’s face it… for early stage start-ups and flourishing businesses alike, public recognition is key to success.  People need to know you exist, and great press can put you on the radar of investors, clients, and customers alike. Join Athena League for our August VOX as we delve into the topic of PR! We’ll tackle questions like: what is considered news?, how to get your business noticed, tips and tricks for pitching “must-cover” stories to news outlets, how to handle bad press, and more! 


Featured Panelists

untitledStacie Prosser
Market President, Publisher
Kansas City Business Journal

Stacie Prosser is the Market President and Publisher of the Kansas City Business Journal;  the leading source of local business news and information in Kansas City for more than 30 years and originator of such programs as  NextGen Leaders, Women Who Mean Business and Mentoring Monday.  Ms. Prosser has been with the KCBJ since 1996 and has experience working with a variety of businesses in her roles as a top performing sales person and as the Director of Advertising Sales.  She was named Market President and Publisher in December of 2014.  She is graduate of Baker University in Baldwin City, Kansas as well as the prestigious Centurions Leadership program. In addition to doing committee work for various civic and charitable organizations, Ms. Prosser serves on the board of JDRF of Kansas City,  (Juvenile Diabetes Research Foundation),the Hands and Hearts Auxiliary Board for Children’s Mercy Hospital, and the Board of Directors for the Greater Kansas City Chamber of Commerce. She and her husband are the proud parents of two sons and one daughter and reside in Shawnee.

Alyssa Patzius. Headshot (2)Alyssa Patzius
Vice President of Client Experience
Influence & Co.

Alyssa Patzius is the vice president of client experience at Influence & Co., a content marketing firm that specializes in positioning key employees as industry influencers and thought leaders. Influence & Co. was listed as #72 on Forbes’ “America’s Most Promising Companies” list and was a 2015 finalist for CMI’s Content Marketing Agency of the Year award. Alyssa was the first employee hired by the founding team. She built the company’s account service team from the ground up and currently leads the business development team. Alyssa has been a finalist for the Columbia Tribune’s Emerging Business Woman of the Year award two years in a row. She is a graduate of the University of Missouri-Columbia’s top-ranked journalism school. 

Bonyen-25-1Bonyen Lee-Gilmore
Director of Communications & Marketing
Planned Parenthood Great Plains
Former KCTV5 Anchor/Reporter

Bonyen Lee-Gilmore brings more than a decade of mass media experience in a quickly changing communications world. Before joining Planned Parenthood Great Plains, Bonyen worked as a broadcast anchor and reporter specializing in health and politics. As the Director of Communications and Marketing for PPGP, Bonyen leads the tri-state affiliate’s branding and public relations team handling the health care provider’s digital and traditional media presence. Before working full-time in the health care sector, she successfully built a small business with her husband, Drew Gilmore. Together, they grew Drew Gilmore Homes into a multi-million dollar real estate team. She has proven success can be achieved through the power of storytelling, no matter the budget.

Moderator:

Carla McCabeCarla McCabe
Vice President for Digital & Multimedia Content
Kansas City Public Television

As Vice President for Digital & Multimedia Content at Kansas City Public Television, Carla McCabe heads a team developing digital-first content and storytelling through a collaboration with digital storytellers, journalists, and filmmakers. A member of the senior leadership team at KCPT, McCabe has overseen a wide-range of station initiatives, including the development of multiple websites and digital-first video productions in her previous role as Operations Director.

With ten years experience in production and operations, McCabe began in the corporate affairs team at the BBC, acting as liaison with its independent production companies as a Production Planner. As Head of Production for Tern Television in Belfast, N. Ireland, and Glasgow, Scotland, McCabe oversaw the management of dozens of productions for BBC, RTE, and National Geographic.